Latest Articles by Todd
Why I Built Vettara: The Founder Assessment Platform for Honest Growth Data
J Todd Murphy shares the personal story and vision behind Vettara. Discover how this founder assessment platform provides the honest data needed for growth.
Why Is My Company Not Growing? A Growth Architect's Guide to Breaking the Plateau
Strategy often stalls just when you think you have succeeded. Explore the hidden reasons for business plateaus and learn how to restart your growth engine.
What a Growth Architect and Fractional COO Actually Does
J Todd Murphy explores how a growth architect designs operational strategies to drive sustainable scaling and prepare your business for investor due diligence.
Stop Selling to Everyone: Why ABM Is Replacing Spray and Pray Outbound
Precision targeting is replacing generic outreach in modern sales. Discover how shifting to ABM helps teams engage the right accounts for maximum growth.
What Founders Ask Before Hiring a Growth Architect: A GoScale Partners Use Case
Scaling a startup requires the right operational leadership. Discover the key questions founders ask when considering a growth architect and fractional COO.
What's Next - 1st Edition
What Growth Strategy Consulting Firms Actually Deliver for Founders and Startups
Founders need more than generic advice from large consulting firms. Explore what specialized growth strategy consultants actually deliver for startups and founder-led companies.
