GoScale Partners — Fractional COO & Growth Architecture Firm
GoScale Partners is Todd Murphy's fractional COO firm. It embeds a senior operating executive directly into your company to build the systems, processes, and accountability structure your growth requires. This is hands-on execution, not advisory. Engagements typically run six months: long enough to build durable operating infrastructure, short enough that your company is not dependent on an outsider permanently. The model spans operations, revenue infrastructure, talent and culture, and founder independence. Culture First. Revenue Driven.
GoScale Partners — Fractional COO & Growth Architecture Firm
GoScale Partners is Todd Murphy's fractional COO firm. It embeds a senior operating executive directly into your company to build the systems, processes, and accountability structure your growth requires. This is hands-on execution, not advisory. Engagements typically run six months: long enough to build durable operating infrastructure, short enough that your company is not dependent on an outsider permanently. The model spans operations, revenue infrastructure, talent and culture, and founder independence. Culture First. Revenue Driven.
Business Growth Consulting
Practical executive guidance for founders and growth-stage companies that have outgrown informal systems.
GoScale Partners LLC
A hands-on operating system built on exhaustive assessments, feedback, and leadership interviews. This approach builds a proprietary framework for companies that want to scale their business and team with intention.
Vettara.net
A live founder assessment and investor research platform. Launched July 2026. Structured, science-based evaluation designed to surface what friends and family won't tell you — and what investors need to know.
Advisory Boards
Experienced guidance for boards and leadership teams navigating growth, culture, operations, product-market fit, or investor readiness.
MIPO — Media Intelligence Process Optimization
Sharpen how your team captures, filters, and routes media intelligence. Faster turnaround, lower cost, better accuracy.
MAPO — Media Analysis Process Optimization
Tighten your PR measurement and analysis workflow so reporting moves from a checkbox exercise to a source of actual client value.
Built on FIBEP and AMEC standards
Process informed by decades of industry leadership and active participation in global trade associations including FIBEP and AMEC.
30 years in media intelligence
Todd knows your industry from the inside. He's led monitoring firms, optimized analysis workflows, and shaped global standards.
Built for media firms
A niche methodology for media monitoring and PR measurement companies.
An operator first
Todd Murphy has spent more than three decades helping companies make better decisions, build stronger teams, and operate at scale. He led Universal Information Services for more than two decades before guiding its acquisition by Truescope in 2023. He currently serves as Executive Director of Global Media Insights at Infoesearch, a GoScale Partners consulting engagement, and as President of FIBEP, the global trade association for the media intelligence industry. Today, Todd works with founders, executives, boards, and media intelligence firms that need practical progress, not another document explaining why progress would be useful.
Diagnose before you design
The same disciplined approach Todd has applied across three decades of building and leading companies.
Diagnose before you design
The first step is understanding what is actually happening. Not what the planning document says. Not what everyone hopes is happening. The real operating picture.
Align the people and priorities
Growth gets expensive when teams are solving different problems at the same time. Todd helps leadership teams clarify roles, priorities, metrics, and decision rights.
Build what the business needs
That may include operating rhythms, financial guardrails, hiring plans, workflow redesign, leadership accountability, or a better process for turning information into action.
Measure what changes
The goal is not activity. The goal is measurable improvement in execution, clarity, speed, accuracy, revenue, or organizational health.
Questions founders ask before they call
What do I get from a business growth consulting engagement? A written diagnostic of your current operations, a prioritized action plan, and direct support to implement it. You leave with a roadmap you can actually execute, not a binder full of theory. How is a fractional COO different from a full-time hire? A fractional COO through GoScale Partners gives you senior operating leadership without the salary, equity, or headcount commitment of a full-time executive. You get structured execution support on a cadence that fits how your company actually runs, typically six months of embedded work to build the systems and then step back. What are MIPO and MAPO, and do I need them? MIPO and MAPO are process optimization frameworks built specifically for media monitoring and PR measurement firms. If your workflows rely on tribal knowledge instead of documented processes, or if your turnaround times keep slipping, these are designed to fix exactly that. How does the Vettara founder assessment work? Vettara is a live, structured assessment of founder readiness across multiple dimensions. You get a clear, objective read on your strengths, gaps, and blind spots. It is useful whether you are preparing for investors, a board review, or your own strategic planning. The platform launched in July 2026 and is available now at vettara.net. What does advisory board membership actually involve? Scheduled, strategic counsel from someone with 30 years of operating experience. The focus is on growth-stage decisions, market positioning, culture, and the hard calls you are facing right now. It is governance without bureaucracy. Do you work with companies outside Omaha? Yes. The practice serves founders and executives nationwide. Most work happens remotely. In-person sessions are arranged when they add real value to the engagement. Todd has worked with firms across North America, Europe, and Asia-Pacific through his industry leadership roles.
Start with a conversation, not a pitch
No slide deck. No inflated claims. One conversation with an experienced operator to see if Todd can help. Based in Omaha. Working with founders nationwide.