Meet the person behind the practice
30+ years driving innovation in business culture, strategic growth strategies, sales & acquisitions, media intelligence, SaaS platforms, and strategic communications. Former CEO of Universal Information Services, where he led the transformation of a legacy media monitoring firm into a data-driven powerhouse. Former President of Truescope North America, launching their U.S. market entry and building the foundation for sustained growth. As President of FIBEP, he developed global plans for unified rights management to modernize industry standards. Todd is a recognized authority productive business culture, data flow optimization, growth strategy, what it really means to be a leader. "The client is not number one, your team members are... because they take care of your clients." -Todd
Where does your firm need a clearer strategy?
Growth is not about doing more. It is about finding the bottlenecks and fixing them with a system that fits your industry.
Fractional COO / Growth Architect
A part-time operating executive who builds process, accountability, and capacity without a full-time hire. Through GoScale Partners LLC, Todd helps founders bridge the gap between vision and execution.
Founder assessment tools
The Vettara.net platform provides a structured, data-driven evaluation of founder readiness — helping leaders surface blind spots before investors or the market do.
Media intelligence optimization
MIPO and MAPO methodology streamlines how media monitoring firms measure, report, and prove value. Developed over three decades leading firms like Universal Information Services and Truescope North America.
Expert witness & legal consulting
Credible, data-informed testimony in high-profile legal cases where media exposure and publicity analysis play a significant role.
Strategy that works: client outcomes
Founders and executives come to J Todd Murphy when the easy answers stop working. Here is what happens next.
Todd helped us see where our media monitoring process was leaking time and accuracy. Three months in, our team was delivering client reports in half the time.
Mark S.
CEO, media monitoring firm
The founder assessment through Vettara.net surfaced blind spots we had not seen in our GTM plans. It changed how we allocate our leadership team's energy.
Priya K.
Co-founder, growth-stage SaaS company
We brought Todd in as fractional COO during a messy scaling phase. He brought structure without bureaucracy. Revenue grew 40% that year. Culture really does drive strategy!
James L.
Founder, digital agency
Media Analysis Process Optimization sounded like more business jargon until Todd walked us through the methodology. Now we have a repeatable operating system for serving more clients at a higher level of quality.
Ana R.
VP of operations, PR measurement firm
A career shaped by media intelligence, leadership, and industry advocacy
Todd Murphy's career spans more than three decades at the intersection of communications, SaaS platforms, and organizational leadership. He is known for his ability to unify leadership teams, design go-to-market strategies, and guide companies through key moments of transformation — from seed-stage growth to M&A readiness. As President of Truescope North America, Todd launched and scaled the U.S. division of a global media intelligence platform, growing its footprint across enterprise, government, non-profit, and agency clients. Prior to that, as CEO of Universal Information Services, a media monitoring firm headquartered in Omaha since 1908, he led the company through digital transformation, invented the first multi-channel broadcast monitoring software, expanded comparative analytics methodologies, completed eight acquisitions, and guided the firm to a successful acquisition by Truescope in 2023. Earlier in his career, Todd founded EvotechPro, LLC, designing and deploying custom computing systems for digital video recording and media indexing. Key customers included the U.S. Department of Defense and media monitoring industry partners. He currently serves as President of FIBEP, the global media intelligence trade association, where he founded the Media Rights Trust Initiative (MRTI), a global framework bringing together publishers, broadcasters, media monitors, rights management organizations, and end users to develop fair, reasonable, and sustainable content licensing models. He is also an active member of AMEC and has held leadership positions including President of the Omaha Press Club, Past President of the Rotary Club of Omaha, and Past Board President of the Epilepsy Foundation of Nebraska. Todd's work has been featured in the New York Times, Omaha World-Herald, Midlands Business Journal, Omaha Magazine, and industry publications. A graduate of the University of Wisconsin-Madison with a BA in Communications and an emphasis in Psychology, Todd lives in Omaha, Nebraska with his wife Stephanie and is the proud father of two adult children. An avid vinyl record collector, global traveler, and lifelong learner, he brings a human touch to every transformation he leads.
13 companies have trusted me on their board
Growth-stage founders need directors who understand media intelligence, process optimization, and go-to-market strategy. These are the companies I've served.
A 30-minute call that changes how you see your business
We'll map your current operations to a clear growth path. No pitch, just a framework built on three decades of experience leading media intelligence firms.