J Todd Murphy: three decades of operating, building, and leading at the intersection of media, technology, and growth
Todd Murphy has spent more than 30 years running companies, building products, leading teams, and working directly with founders, boards, and leadership teams to solve the operating problems that keep organizations stuck. He is the founder of GoScale Partners LLC, creator of the Vettara founder assessment platform, and President of FIBEP, the global trade association for media intelligence representing more than 120 organizations across 60 countries. His career spans CEO roles, digital transformation, industry consolidation, and hands-on growth work. Based in Omaha, Nebraska, he works with companies nationally and internationally.
Where thirty years of operating experience leads
Todd Murphy built his career at the intersection of technology, media, and organizational leadership. Each chapter informs the next.
Media intelligence operator
As CEO of Universal Information Services, a media monitoring firm founded in 1908 and headquartered in Omaha, Todd led the company through digital transformation. He developed the first multi-channel broadcast monitoring software, expanded comparative analytics methodologies, and completed eight acquisitions. Under his leadership, the firm was acquired by Truescope in 2023.
Global market builder
As the first President of Truescope North America, Todd built the North America division of a global media intelligence platform into a global challenger. The culture of the team at Truescope helped introduce the most advanced media intelligence tools available.
Entrepreneur and founder
Earlier in his career, Todd founded EvotechPro LLC, designing and deploying custom computing systems for digital video recording and media indexing. Key customers included the U.S. Department of Defense and media monitoring industry partners. He later founded [GoScale Partners LLC](https://goscale-partners.com/about), his fractional COO and Growth Architecture practice, and created [Vettara](https://vettara.net), a structured founder assessment platform that launched in July 2026.
Business growth practitioner
Today, Todd works directly with founders, CEOs, and leadership teams as a Growth Architect. His work spans fractional COO engagements, strategic advisory, founder assessment, and media intelligence process optimization. He does not advise from the balcony. He embeds with teams and does the work.
Three decades of operating experience, measured
These are not vanity metrics. They reflect a career spent inside companies, not observing them from a distance.
30+
Years leading and scaling businesses
Executive leadership across media intelligence, SaaS, and professional services — building teams, systems, and market positions from the inside.
5
Service areas
Fractional COO, Vettara founder assessment, advisory boards, MIPO and MAPO optimization, and speaking — each grounded in direct operating experience, not theory.
100%
Niche focus
Every engagement is built around the specific needs of one company. No templated consulting. No off-the-shelf playbooks.
1
Founder who answers
You work directly with Todd Murphy. Not an account manager. Not a junior associate. The person diagnosing your problems is the person solving them.
A career built on doing the work, not describing it
Operating experience Todd Murphy led Universal Information Services, a media monitoring firm founded in 1908 and headquartered in Omaha, for more than two decades. During his tenure as CEO, he led the company through digital transformation, developed the first multi-channel broadcast monitoring software, expanded comparative analytics methodologies, and completed eight acquisitions. The company was acquired by Truescope in 2023, a transaction that reflected the value of the operating infrastructure and market position built over those years. Following the acquisition, Todd served as the first President of Truescope North America, launching and scaling the U.S. division of a global media intelligence platform from the ground up. He built the team, the client base, and the operating infrastructure, serving enterprise, government, non-profit, and agency clients across the U.S. market. Earlier in his career, Todd founded EvotechPro LLC, designing and deploying custom computing systems for digital video recording and media indexing. Key customers included the U.S. Department of Defense and media monitoring industry partners. Entrepreneurship and current initiatives Todd founded GoScale Partners LLC, his fractional COO and Growth Architecture practice. Through GoScale Partners, he serves as an embedded operating executive for founder-led and growth-stage companies, stepping into organizations to build the systems, processes, and accountability structures that make scaling possible. The practice is built on the principle that most growing companies do not need another advisor. They need someone who will do the work. He is also the co-creator of Vettara, a SaaS platform for founder assessment and investor research that launched in July 2026. Developed with Brogan Bishop, Vettara enables founders to evaluate the readiness of their concepts while building a structured database that allows investors to conduct founder research. It is a tool for evaluation, not a ranking system. Media intelligence leadership Todd currently serves as President of FIBEP, the global trade association for the media intelligence industry. In this role, he founded the Media Rights Trust Initiative (MRTI), a global framework bringing together publishers, broadcasters, media monitors, rights management organizations, and end users to develop fair, reasonable, and sustainable content licensing models. He is an active participant in AMEC, the International Association for Measurement and Evaluation of Communication, and has contributed to industry conversations on measurement standards and media analysis frameworks. His current client work includes serving as Executive Director of Global Media Insights at Infoesearch, a GoScale Partners consulting engagement where he leads human-in-command media analysis that leverages AI, machine learning, and automation. Todd developed the MIPO and MAPO methodologies — Media Intelligence Process Optimization and Media Analysis Process Optimization — to help media monitoring and PR measurement firms systematically improve speed, accuracy, and profitability. These frameworks draw on his decades of direct operating experience running monitoring operations and managing analyst teams. Board and advisory experience Todd serves on advisory boards for growth-stage companies, providing outside perspective and strategic counsel without the legal and structural obligations of fiduciary governance. His advisory work is confidential, flexible, and focused on the specific decisions the leadership team is facing. Unlike a fiduciary board director, an advisory board member does not vote, does not carry governance liability, and does not have formal authority over the organization. The role is to improve the quality of decisions, not to make them. He has previously served as a fiduciary board member for organizations including the Omaha Press Club (Past President), the Rotary Club of Omaha (Past President), and the Epilepsy Foundation of Nebraska (Past Board President). Public speaking Todd delivers keynotes, panels, and workshops at industry conferences, academic symposiums, and corporate events. His talks draw from real operating experience and address the intersection of artificial intelligence, media intelligence, growth strategy, and the future of work. Recent appearances include AEJMC, the AMEC Summit, the UNO Future of Work Symposium, and the Media InSite Caribbean 15th Anniversary Conference. Professional philosophy Todd describes his role simply: he is an operator who happens to consult. He does not use pitch decks or generic playbooks. Every engagement begins with an honest assessment of where things actually stand and a clear path to where they need to go. His work is grounded in evidence, shaped by experience, and delivered without jargon. He holds a BA in Communications with an emphasis in Psychology from the University of Wisconsin-Madison. His work has been featured in the New York Times, Omaha World-Herald, Midlands Business Journal, Omaha Magazine, and industry publications. Culture and leadership Todd's leadership philosophy treats culture as an operational variable, not a soft concept. Culture is shaped by who you hire, how you promote, what you reward, what you tolerate, and how decisions get made. Those are operational choices. When they are left to chance, culture drifts. When they are designed intentionally, culture becomes a competitive advantage. He lives in Omaha, Nebraska with his wife Stephanie and is the father of two adult children. An avid vinyl record collector, global traveler, and lifelong learner, he brings a human touch to every transformation he leads. How to reach Todd Todd responds personally to inquiries. The best way to start is through the contact page. He reviews every message within one business day, usually sooner. Reach him directly at todd@jtoddmurphy.com.
Current advisory board seats
Todd serves on the advisory board of Growstead Innovations (https://growsteadinnovations.com/website-page-our-team.html) and as Board President of AGENCY-A Creators Hub (https://agencyfor.us/#team), an Omaha-based content creator hub. These advisory relationships are distinct from Todd's fiduciary board service and from his fractional COO engagements through GoScale Partners. As an adviser, he provides strategic counsel, outside perspective, and direct challenge — without the voting authority or legal liability of a fiduciary director. The relationship is confidential, flexible, and focused on the decisions the leadership team is facing right now. Learn more about how Todd might be able to serve your organization as an advisory board member.
A 30-minute call that changes how you see your business
We will map your current operations to a clear growth path. No pitch, just a framework built on three decades of hands-on executive experience.