Media Intelligence Process Optimization
Your media monitoring or analysis firm may run on processes built years ago, possibly slow, inconsistent, and disconnected from the speed your clients expect today. Media Intelligence Process Optimization, and Media Analysis Process Optimization, are designed specifically for the intelligence industry. With a basic audit of your curret workflow, we can optimize and outsource these efforts for greater accuracy, faster turnaround, and lower costs. Our processes are aligned with the latest standards established by FIBEP and AMEC, the global trade organizations.
Industry Leadership You Can Trust
Todd Murphy brings extensive industry leadership to this work. In his role as Executive Director of Global Media Insights at Infoesearch he's helped leverage AI and automation to advance press clipping and media analysis automation with a human-in-command focus. His deep understanding of both operational dynamics and the competitive pressures firms face, allows him to guide media monitoring and PR measurement companies through practical process improvements. Engagements are built around modernizing reporting workflows and strengthening analytical rigor, helping teams move beyond standard metrics toward more meaningful, client-ready insights. With a focus on reduced costs, these optimizations deliver great value to our clients.
Is your process costing you more than it should?
A quick call zeroes in on where your media monitoring or PR measurement workflow starts leaking time or accuracy, whether it’s data capture gaps, inconsistent tagging taxonomies, analyst handoff friction, or reporting steps that quietly compound errors. Through the lens of MIPO or MAPO, we surface the real operational bottlenecks specific to how your organization actually runs, so you can tighten the process without disrupting what’s already working.