Strategic growth plans for early-stage founders
J Todd Murphy helps founders build a clear, executable growth plan grounded in operational reality, not hype. Each engagement starts with an honest audit of where you are, what's working, and what needs to change.
The GoScale operating system for founders
A repeatable framework for early-stage companies that replaces guesswork with disciplined execution and measurable progress.
Priority clarity
We surface the one or two things that matter most right now and build a plan around them.
Accountable rhythms
Weekly check-ins and scorecards keep execution on track without micromanagement.
Revenue-led execution
Every initiative ties back to a revenue outcome. No motion for motion's sake.
Vettara founder insight
A structured assessment that aligns your personal strengths with your company's next stage.
Who we work with
Founders who bring us in early, before the process breaks. These are the startups that actually scale.
Run your founder profile through Vettara
Stop guessing how investors will see you. Vettara is a structured database that evaluates launch readiness, team fit, and execution gaps. No rankings, just honest data.
Over 30 years of operational strategy
Todd Murphy applies decades of media intelligence and leadership experience to help founders build lean, scalable systems.
30+
Years of leadership
Directly advising founders on operational execution and scalable growth.
3
Core service pillars
Fractional COO, founder assessment, and process optimization for media firms.
1
Direct point of contact
You work with Todd Murphy, not a team of account managers.
What most advisory firms miss: real accountability
Industry standards often stop at a deck and a handshake. Our clients will tell you the difference starts with a backstop — someone who actually stays in the room.
We had an advisory board before. It was a lot of nodding and nice slides. Todd asked the hard questions in the first call — the ones that actually made us redo our quarter.
Alex Rivera
CEO, Meridian Media Monitoring
The Vettara assessment caught gaps our internal team missed for two years. It wasn't flattering. It was precise. That's the kind of feedback you pay for and actually use.
Priya Nair
Founder, SignalScout Analytics
Most consultants send a report. Todd sent a calendar invite and a plan. He was in our Slack within a week. That is not standard. That is the standard he sets.
James Hollister
COO, Compass Intelligence Group
Is your startup ready for real operational discipline?
Stop guessing. A 30-minute call will tell us if there's a fit. No pitch deck. No fluff.