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A go-to-market strategy, not a suggestion

Fractional COO support through GoScale Partners. Founder assessment through Vettara. Delivered by an executive with 30 years in media intelligence.

THE REAL PROBLEM

Name what's keeping you stuck

Most founders already know something is off: stalled momentum, fragmented operations, or no clear next move. You don't need another pep talk — you need a system that surfaces the bottleneck and then removes it.

OUR APPROACH

The GoScale Partners operating system

A repeatable methodology built from three decades of media intelligence experience. No theory, just execution.

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Clarify priorities

We surface what truly moves revenue forward and eliminate everything else.

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Build accountable systems

Repeatable processes that keep your team aligned without constant oversight.

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Execute with discipline

Weekly cadence and real accountability. No status meetings. Progress.

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Align teams around growth

Get every department rowing in the same direction toward measurable milestones.

SERVICES RENDERED

Not every engagement starts with a contract. Some start with a conversation.

Most consultants pitch before they listen. We don't. Every engagement — fractional COO through GoScale Partners, founder assessment through Vettara, or process optimization — begins with a candid audit of what's actually going on. No pitch deck. No pressure. Just a clear look at the operations, followed by a decision on whether the fit is right. The work that comes after is specific, measurable, and built around your timeline.

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TRUSTED RESULTS

Does this consulting actually deliver?

When you hire an executive with over 30 years in media intelligence, the work speaks for itself. Here's what founders and leaders have to say about the process.

Todd didn't just audit our workflow — he redesigned it. Turnaround time dropped, accuracy improved, and we finally have a process that scales.

Lisa Morrison

Lisa Morrison

Managing Director, PR Measurement Firm

I was skeptical about fractional COO help. But Todd's assessment was on target within the first conversation. His operating system gave us a real framework.

James Caldwell

James Caldwell

Founder & CEO, Growth-Stage SaaS Company

The Vettara founder assessment was the most honest look I've had at my own readiness. No fluff. Just data that made better decisions obvious.

Priya Kapoor

Priya Kapoor

Tech Founder, Accelerator Graduate

MIPO and MAPO aren't buzzwords. They're a method. Our team went from chaos to clarity in eight weeks. Costs went down, client satisfaction went up.

Mark Greyson

Mark Greyson

VP of Operations, Media Monitoring Agency

FAQ

Frequently asked questions

Common questions about working with a business growth consultant.

How do I know if I need a fractional COO?

If you are a founder whose operations have outpaced your time, but you are not ready for a full-time executive hire, a fractional COO provides the structure without the overhead.

What does a typical engagement look like?

It starts with a conversation and an audit of your current operations. No pitch decks. Todd Murphy works directly with you, one business day response, and customizes the plan to your stage and industry.

How is Vettara different from other founder assessments?

Vettara is a structured database, not a ranking system. It evaluates founder readiness and idea viability for investors, accelerators, and advisors looking for a repeatable review process.

What industries do you serve?

I focus on media intelligence, PR measurement, and growth-stage firms. My process optimization work aligns with FIBEP and AMEC standards for media monitoring companies.

Is there a minimum engagement length?

Every engagement is measured and customized. We start with an initial assessment to determine fit. If it works, we move forward with a clear scope and timeline.

How do I get started?

Schedule a call using the contact form or email email@mybusiness.com. We will discuss your biggest challenges and decide if there is a good match before any formal commitment.

Still have questions?

Send us a message, and we will respond within one business day.

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30 years of experience. One conversation can change your trajectory.

A quick conversation is all it takes to see if we're the right fit. No pitch deck, no obligation — just honest strategy from someone who's been in your seat.